Tuesday, May 2, 2017

TV: E!’S Korean Wave Hits The High Tide With Saturday Night Live Korea & Beauty Crush

Hot on the heels of the success of 2PM Wild Beat, the pop culture powerhouse adds two new Korean series to its slate.

MANILA, 2 May 2017 – E! Philippines – the pop culture powerhouse of NBCUniversal International Networks (NBCUIN) – today announced the premiere of two new Korean series: Saturday Night Live Korea (Season 9) and the launch of Beauty Crush. The announcement comes on the heels of the finale of 2PM Wild Beat, the network’s first acquisition of a Korean series. Both shows will air in Korean and feature English subtitles.

“With 2PM Wild Beat, E! attracted vast legions of K-pop fans and further cemented the network’s position as the home for celebrity-focused content in Asia,” said Scott Mackenzie, Vice President, Channels, Asia, NBCUniversal International Networks. “It was a natural next step for us to build on this success by adding Saturday Night Live Korea and Beauty Crush to E!’s slate of Asian productions.”

Saturday Night Live Korea (Season 9)

Saturday Night Live Korea (Season 9) is a late-night sketch comedy show based on the highly popular Saturday Night Live from NBC in the United States and the Korean format is produced by CJ E&M. The debut of Season 9 on E! Asia now extends the series beyond Korea. Across Asia, clips of SNL have long proven hugely popular on YouTube.

Just like the original, the Korean adaptation features top celebrities as guest hosts and performers. Season 9 gets off to a tremendous start with the premiere episode hosted by Choi Sooyoung of K-pop mega-group Girls Generation. Season 9 will debut on E! Philippines on Saturday, 6 May at 9pm.

Beauty Crush

Beauty Crush is a female-centric variety/talk show which offers a glamorous look at some of the hottest Korean beauty trends and brands that are taking the world by storm.  The 12-episode x 1 hour series will be hosted by sensational actress Kim Min Jung, stylish comedian Jo Seho, Korea’s top makeup artist Seo Sujin, and up-and-coming singer Kim Sohee (from K-pop idol group IBI).

E! Philippines will air the show on 11 May, airing Thursdays at 9pm.

“This is a great example of NBCUniversal International Networks and TVK using their combined distribution to bring the best Korean content to audiences in Asia and the US,” said Eric Yoon, Founder and CEO of TVK. “We are confident the series will resonate with viewers in both markets, since Korean beauty is a strong part of the overall Korean Wave and is gaining momentum in the global fashion scene.”

"Co-broadcasting with MBC every1 in Korea, TVK in the US, and E! Asia from NBCUniversal International Networks will cement Beauty Crush’s positioning as the top Korean beauty program,” said Jang Jaehyuk, Chief Producer of MBC every1.

"The most important factor when producing Beauty Crush was to produce a K-beauty program that can lead the beauty industry in Korea and resonate with viewers from other countries," said Noh Jungwoo, JWN Culture Contents, producer of Beauty Crush.

Premiere Details:
SNL Korea E! Philippines – Saturdays at 9pm beginning 6 May
Beauty Crush E! Philippines – Thursdays at 9pm beginning 11 May

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