Movie News: SM Cinema joins GMovies roster of theater partners

Yehey! SM Cinema is now part of the roster of theater partners of GMovies! I've used GMovies before and I know the convenience of just going through the app to buy your tickets in advance, 

Was also featured as a member of their week way back in 2014! You can read on that here. 

SM Cinema, the country’s largest chain of movie houses, has joined GMovies roster of theater partners, giving users of the mobile movie booking app a faster and easier way to buy tickets from any of over 300 SM theaters nationwide anytime at their convenience.

For the SM Cinema partnership, Globe Telecom’s mobile money solution GCash will initially be the exclusive payment gateway for GMovies users. GCash will be used in tandem with ePLUS, SM’s integrated e-wallet and loyalty system to give SM Cinema patrons another way to enjoy the movies.


At present, SM Cinema operates over 300 2D and 3D screens, 8 IMAX Theaters and 13 Director’s Club Cinemas for a total market share of over 50 percent.

“We are always looking for ways to provide the best experience for our customers, thus, it is a big win for GMovies to have SM Cinema on board since it gives our users from all over the Philippines more options to choose from.  With SM Cinema as a partner, GMovies now covers 77 percent of movie theaters nationwide,” said Glenn Estrella, Vice President of Globe Digital Ventures which offers GMovies.

“This is just the start of a more dynamic partnership with Globe and its services. Both our companies are committed to providing a more convenient and rewarding access to entertainment. ePLUS with SM Cinema and GMovies with GCash will work together towards building a cashless society,” said Sahara Jean Garnica, Assistant Vice President, SM Lifestyle Entertainment Inc. managing ePLUS.

GMovies is an all-in-one solution for movie tickets on the go. It is the only platform in the Philippines that aggregates movie ticket booking capabilities for multiple cinema chains. The mobile app allows users not only to purchase movie tickets and reserve seats at their favorite cinema whenever they want and wherever they may be but also keeps them updated with the latest and upcoming blockbusters to hit the theaters. It can be downloaded for free from App Store and Google Play.   

To purchase seats from SM Cinema, simply select the movie schedule, branch, and preferred seat/s; select GCash as payment option; and input your GCash account information and confirm transaction. The user will receive an e-ticket via email which will also be saved in their phone gallery. For ease of access, patrons can just go straight to the cinema and tap their e-ticket at the ePLUS reader. This is all made possible through the integration between GCash and ePlus. 

SM Cinema will go live in GMovies website and Android app beginning June 22. The iOS app will follow after two weeks. For more information about GMovies, please visit www.gmovies.ph.

Start enjoying blockbusters at SM Cinema via GMovies!