London, July 15, 2017 – In anticipation of World Emoji Day, and the upcoming worldwide release of The Emoji Movie, emoji fans around the world celebrated by setting the world’s first Guinness World Records™ title for the Largest gathering of people dressed as emoji faces simultaneously across multiple venues.
Spanning three continents, the record saw emoji faces inspired by the film’s characters turn up in Dubai, Moscow, London, Dublin, and Sao Paulo, as hundreds of fans dressed as the winningly expressive characters. Additional countries showed enthusiastic support by echoing the effort, with their own emojis participating in similarly themed celebrations; it is estimated that more than 1,000 emojis not associated with the record were in the mix throughout Europe, Asia and South America.
The film, about an emoji that simply can’t stick to just one expression, is due for release in Philippine cinemas on August 23, 2017. It comes at a time when the familiar messaging characters that populate our smartphones are more in demand than ever: in fact, this marks the fourth annual celebration of World Emoji Day, which is getting bigger with each edition and will be formally observed on Monday, July 17.