VIXX is praised as a “concept idol group” for the edgy ideas presented in all their albums. Their fourth mini-album ‘Shangri-La’, the band’s interpretation of “Oriental fantasy”, was released on May 15th.
The original title in Korean (Do Won Kyung) means "the peach blossom land" –an ethereal utopia isolated from the outside world just like Shangri-La. VIXX presents the image of Shangri-La with their music, visual design, performance and music video, creating a picturesque atmosphere of beauty and mystery.
VIXX’s concept photos have been used as elements in an Oriental painting. In celebration of the band’s 5th anniversary, the album is designed based on the concept of anniversary. The members’ birth flowers and birthstones have been incorporated into the album design to create an Oriental look, taking the whole album to another level. Members can be seen dressed in suits with an Oriental twist, revealing surreal and flamboyant visual effects.