Retail campaign ‘Share-A-Smile’ kicks off across all SM stores
with exclusive Mickey Mouse merchandise and mall activations
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| Mickey Mouse kicks off his 90thanniversary celebration in the Philippines through the ‘Share-A-Smile’retail campaign with SM. In photo are: SM Executives (L-R) SM Supermalls SVP for Marketing Jonjon SanAgustin, Toy Kingdom EVP Rosemarie Dy-Lim, SM’s Mara Coson, SM Supermalls SAVP for Marketing TJCuenca; and The Walt Disney Company Philippines Executives (L-R) Head for Studio Entertainment LeeEsguerra, Country Head Veronica Cabalinan, and Head for Consumer Products Yara Macalindong. |
Celebrating 90 years of Mickey being The True Original and 60 #AweSM years of retail innovation, The Walt Disney Company Philippines and SM Supermalls and SM Retail team up for a spectacular Mickey Mouse experience with ‘Share-A-Smile’ – a retail campaign with SM celebrating Mickey’s 90th anniversary in the Philippines. With Mickey-inspired merchandise – from shirts, toys, bags, and so much more – fans of the beloved Mickey Mouse can definitely kick-off Mickey’s birthday celebrations in the Philippines starting this September. Until October 31, SM mall-goers are in for an immersive retail experience across 10 SM supermalls in Metro Manila.
“Coming together to share smiles among mall-goers, we are honored to partner with Disney as they celebrate a magical milestone of giving unparalleled joy to kids and kids-at-heart,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.
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| Down Syndrome Association of the Philippines Inc., supported by SM Cares, joins the celebration and were given the opportunity to meet and greet Mickey Mouse (photo with the kids from the Down Syndrome Association of the Philippines Inc. courtesy of SM). |
“Mickey has become a friend of every kid and everyone who is a kid at heart. This year marks our milestone year as we are celebrating 90 years of fun, laughter and smiles that Mickey Mouse has brought to fans all over the world,” shared Veronica Cabalinan, Country Head of The Walt Disney Company, Philippines. “We are happy to be collaborating with SM in a series of celebrations, activations and retail promotions that will allow Mickey to celebrate his anniversary with all his Filipino fans.”
‘Share-A-Smile’ Retail Program
Until October 31, wear the iconic Mickey by choosing from 60-exclusively designed Mickey-inspired shirts from SM Youth. The 60 Tees for 60 Years shirts tell the story of the iconic Mickey Mouse and how he remains to be the icon of style icons through the years.
As part of the celebration, Disney and SM are releasing special-edition Mickey and Minnie plush toys marking the milestones of both companies, which will be available on Toy Kingdom nationwide.
More so, celebrating Mickey’s anniversary comes with a bonus! For a minimum spend of Php1,000 for any Mickey ‘Share-A-Smile’ / SM 60th merchandise or Mickey Classic products, shoppers are entitled to a limited edition Mickey Tote Bag for free! Shoppers can choose from four designs.
These and more Mickey True Original merchandise, such as toys, shirts, bags, stationery, home accessories, are available in SM malls nationwide!
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| Mickey Mouse surprises the guests! Joining him are the SM Little Stars strutting the latest Mickey Mouse collection for kids (photo with SM Little Stars courtesy of SM). |
‘Share-A-Smile’ Roving Caravan
Want to stay in the Disney radar? Fully experience the festivities around Mickey’s 90th anniversary by visiting the ‘Share-A-Smile’ mall caravan in the following SM malls: North EDSA, Megamall, Mall of Asia, Aura, Southmall, Fairview, Manila, San Lazaro, East Ortigas, and Marikina!
Share smiles with friends and the whole family and visit Disney’s ‘Share-A-Smile’ caravan in participating SM Metro Manila malls. For more information, visit www.smsupermalls.com. Share your experience using the hashtag #MickeyTrueOriginal.
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About The Walt Disney Company Southeast Asia:
The Walt Disney Company (TWDC), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: Direct-to-Consumer & International, Parks, Experiences and Consumer Products, Studio Entertainment and Media Networks. TWDC Southeast Asia merges the regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam. In Southeast Asia, the Company has a broad range of businesses including Studio Entertainment, Media Networks, and Consumer Products and Interactive Media. Building around core brands Disney, Pixar, Marvel and Star Wars, the organization is dedicated to creating high quality branded entertainment experiences for consumers in the region. In 2017, The Walt Disney Company was ranked #1 within the entertainment industry in Fortune Magazine’s list of “World’s Most Admired Companies” survey- a testament to the Company’s strategy to successfully expand the brand and its franchises beyond North America. For more information about The Walt Disney Company please visit: https://thewaltdisneycompany.com.
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