Tech: Sony large screen TVs prove bigger is definitely better

Your living room called. It wants a bigger TV screen this 2019.

With movies becoming more accessible thanks to streaming giants that are available in multiple devices, you would think that consumers will start getting rid of their television sets. Instead, the opposite is happening – TV remains the primary viewing device of Filipinos. The increasing number and fast turnover of movies released in cinemas and the quality content of streaming sites are driving this demand. After all, why brave the heavy traffic and crowded malls just to catch a movie when you can enjoy it in the comfort of your own living room? All you need is a large screen Android TV.

Tech: Listen to this: Upgrade to an EXTRA music-listening experience for 2019

(MANILA PHILIPPINES, 24th January 2019) The first month of 2019 is almost up, but that should not stop you from adding goals to your list of New Year’s resolutions. Here’s a small change you can make in your life that will have a big impact on your everyday mood -- upgrade your music-listening experience. Discover new songs, diversify the genres in your playlist and invest in excellent headphones for that upgraded music-listening experience.

Let’s talk about bass

What’s the one song you can’t stop dancing to but you don’t know why? Chances are, that song has got playful, powerful bass. It’s time to experience the perfect combination of deep, punchy EXTRA BASS™ sound this 2019 with Sony EXTRA BASS™’ MDR-XB650BT headphones. This innovative sound technology delivers deep and hard-hitting bass guaranteed to bring out your dance moves – from pop and lock, do the dougie, shuffle, whip and nae-nae. 

Tech: Are you an LED or OLED TV Kind of Person? Don’t Let That O Confuse You

When choosing the right TV for your home, you may need to consider a few factors in order to fully embrace an immersive viewing experience. If done wisely, you can transform your living room into a mini home theater. With a wide range of options for TV that are now available in the market, from LED TV to OLED display, it is vital to know that the extra “O” between OLED and LED makes a difference in these two display technologies.

As a clear leader for both LED and OLED technology, Sony has been involved in research, development, and production for years, and can claim many first with these technologies.

Both technologies offer outstanding realism, slim designs, and sharp images, thanks to Sony 4K HDR Processor X1™ Extreme. This newly developed processor has 40% more real-time image processing; it takes everything you watch and upscales it to near 4K HDR quality. The major difference between the two comes with their backlight requirement. LED displays offer better reduced energy consumption, with an outstanding contrast and a great color range. Meanwhile, OLED TVs provide much wider viewing angles than LED.

Wishing for that theater experience in the comforts of your own home? The Organic Light Emitting Diode or “OLED” delivers unparalleled black, infinite contrast and color which tends to look best in a darkened or dim room which is ideal for your movie and series binge watching. Every detail is visible with its self-illuminating pixel, making every movie more realistic and immersive.

On the other hand, LED TVs use LCD display technology and LED backlight to irradiate the screen so the picture looks vivid even with the lights on. Whether you are going for that game night or streaming the latest match on TV, Sony has got you covered.

The Sony 4K Ultra HD TV models deliver the goods with their wide range of selection of OLED and LED TVs where one can choose from depending on your preference. Sony’s 2018 TV line-up comes with different designs that brings cutting edge technology from picture, sound, design, and beyond into your home. As Sony continues to partner with Google Assist all of the 4K models will be based on the ‘Android TV’ platform. These stunning TVs whether OLED or LED, bring a new meaning in streaming your favorite movies, series, documentaries, and sports.

Tech: Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses at CES 2019

Sony Corporation (“Sony”) will exhibit at the CES 2019 in Las Vegas, Nevada, held from Tuesday, January 8 (local time).

Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held on Monday, January 7(local time), stating that “Sony is a Creative Entertainment Company. We at Sony partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world. We’d like to showcase how Sony’s professional grade technologies support creators across the entertainment industries to produce compelling content. You will also see how our consumer products connect creators and users by enabling people to enjoy content at the highest possible quality.”

He also introduced that “Communities of Interest,” communities of people who share similar interests, emotional values and experiences, are formed around our world-class entertainment content and hardware products such as PlayStation® and α™ interchangeable-lens digital cameras. He closed by asserting that “with our technology, Sony is also there to deliver the very best entertainment experience to the fans and fill the world with emotions.”

Next to take the stage were Tom Rothman (Chairman, Motion Pictures Group, Sony Pictures Entertainment (SPE)) and Kristine Belson (President, Sony Pictures Animation, SPE). They spoke about how strong entertainment content and lasting IP are as crucial to fulfilling Sony’s vision as outstanding technology. They went on to describe how Sony’s technology and products help turn creators’ vision into reality. They then introduced examples such as Sony’s CineAlta Camera VENICE and α9 full-frame mirrorless camera that were used in the creation of TV shows and films. They also highlighted Sony’s new TV lineup, including the BRAVIA® MASTER Series that adapts the creators’ artistic intent and delivers content to users.

Additionally, Rob Stringer (CEO, Sony Music Entertainment) took the stage and pointed to the “Lost In Music” brand campaign as an example of combining music and Sony’s latest technology. He then introduced that Sony will deliver new music experiences to music fans with 360 (THREE SIXTY) Reality Audio.

A video of the press conference can be streamed at the following website.

https://livestream.com/Sony/CES


Main Products and Prototypes Being Showcased

The Sony booth consists of several zones such as “Visual Entertainment,” “Music Entertainment” “α” and “PlayStation.” Each zone introduces Sony’s efforts and products that connect creators and users through the latest hardware and technology, and deliver the ultimate entertainment experience to customers.

A stage has been set up in the center of the Sony booth. There, special talk show sessions and video screenings held several times per day will highlight the artistic intent of various content creators (including a Grammy Award-winning sound engineer, professional photographers, etc.). These shows will cover examples of creators’ content made using Sony’s latest products and their thoughts on the creative process.


Click the link below for more information about the Sony booth and stage show schedule.

https://www.sony.net/brand/event/ces2019

Visual Entertainment

The booth showcases the BRAVIA® MASTER Series’ new lineup and shows off Sony’s high picture and audio quality technology that faithfully delivers creators’ intent directly to users.

The BRAVIA MASTER Series Z9G (98”/85”), Sony’s first 8K LCD TVs, feature the next-generation image processor X1™ Ultimate equipped with 8K ultra-resolution algorithm custom database, enabling the 8K

X-Reality™ PRO to up-convert any content to 8K resolution. Additionally, Sony’s unique and evolved Backlight Master Drive technology features

a newly developed LED module and control algorithm optimized for 8K.

The combination of these technologies brings high resolution and high contrast picture quality images to life in stunning fashion. Additionally, Acoustic Multi-Audio™ featuring four speakers located above and below the screen will make you believe the audio is coming right from the screen, achieving a high level of audio quality befitting the immersiveness of large-screen 8K images.

The new flagship 4K OLED BRAVIA MASTER Series A9G (77”/65”/55”) are approximately half¹ the thickness of previous models when wall-mounted, seamlessly blending into any space. In addition to X1 Ultimate,

it features unique Pixel Contrast Booster™ panel control technology, which faithfully reproduces everything from the deepest blacks to the highest luminosity colors with stunning vibrancy. Alongside Acoustic Surface™ Audio+ technology that produces sound from the screen itself harmonizing the image and audio for a cohesive and immersive high-quality surround-sound experience and Center Speaker Mode², it is also compatible³ with Dolby Atmos®, the latest audio format.

These TVs feature Netflix Calibrated Mode, which lets you enjoy a wide variety of entertainment from Netflix exactly the way the creators intended. Additionally, these TVs are part of the IMAX® Enhanced certification program that is the result of collaboration between Sony’s engineers together with IMAX, DTS® and content creators to faithfully deliver creators’ vision and intent.


¹: Distance from front of the screen to the wall as compared to A9F Series when combined with compatible wall-mount unit.

²: Must be combined with existing home theater system.

³: Requires network update. Update scheduled for within 2019.



Music Entertainment

With the theme of co-creation between artists and Sony’s technology, Sony introduces 360 Reality Audio, a new music experience which creates “sound fields” that make listeners feel as if they are immersed in sound from all directions. This new experience will bring users new ways to enjoy music, adding to the “rich sound quality” realized by High Resolution Audio (Hi-Res) and “superb audio functionality” as seen in our highly-acclaimed noise canceling.

360 Reality Audio is made possible through object-based spatial audio technology. It can add distance, angle, and other positional information to a sound source such as vocals, chorus, instruments, etc. to produce a three-dimensional sound field where the different sounds and musical elements can be projected from anywhere inside a 360-degree space around the listener. This creates a rich and immersive music experience that feels just like being at a live concert. Compatible content will be produced⁴ in collaboration with major music labels and is expected to be made available through music distribution services⁵.

The booth also features a multi-speaker system composed of 13 speakers and a demo⁶ using MDR-Z7M2 headphones. A prototype display for a speaker system which delivers a 360 Reality Audio experience will also be on showcase.

The display also features the Signature Series Hi-Res compatible audio product lineup, which harnesses Sony’s high audio quality technology cultivated over many years, and last autumn’s WH-1000XM3 wireless headphones which feature industry-leading⁷ noise canceling performance.



⁴: Sony plans to provide content production tools and publish the file format. The format uses open standard MPEG-H 3D audio, optimized for music streaming with the cooperation of Fraunhofer IIS, part of Europe’s largest organization for applied research.

⁵: Service provision scheduled to begin on Deezer, nugs.net, Qobuz, and TIDAL, for a total of four services.

⁶: The demo first analyzes each individual listener’s hearing characteristics to provide an immersive, optimized sound field.

⁷: As of August 30, 2018, according to research by Sony Corporation, measured using JEITA-compliant guidelines. In headband style of wireless noise cancelling headphones market.



α

Responding to the artistic intent of photographers and film creators, Sony shows off the α9 and α7 series full-frame mirrorless camera, which allows for new imaging expressions, and a full array of custom designed mirrorless lenses including G Master™, along with professional photographic artwork.

Additionally, with just one mount (E-mount), you can cover a diverse array of still and video cameras, and Sony is also expanding its product lines that can leverage a rich spectrum of custom designed lenses. On display are the α interchangeable-lens digital camera (compatible with E-mount lenses that support full-frame and APS-C size image sensors), XDCAM™ memory camcorder, and a professional cinematic camera, CineAlta VENICE.

Sony aims to further refine the capabilities and features of its mirrorless camera’s five fundamentals (Lens, Image Quality, Speed, Battery Life, Compact & Lightweight). In the booth, we have set up various demo corners where visitors can experience all five of these fundamentals for themselves and enjoy a unique experience only available through α, which includes features that support professionals such as high speed, high resolution, high-performance AF and Eye AF functionality. Furthermore, visitors can photograph and film dances and performances at the special studio in the booth.



PlayStation

PlayStation, Sony’s largest “Community of Interest”, continues to build on the strength of PlayStation®4 (PS4™), which recently broke 91.6 million[1] units in worldwide sell-thru, and PlayStation™Network, which features over 90 million[2] monthly active users globally. In the booth, visitors can play PS4 and virtual reality (VR) titles such as the action game Astro Bot: Rescue Mission on PlayStation®VR, the VR system that enriches the gaming experience and further enhances the appeal of the PS4 platform.

In addition, visitors can go head-to-head on the two demo setups of Gran Turismo Sport available at the booth and enjoy promotional videos for PlayStation titles on a 16’ wide and 9’ tall Crystal LED display system, which delivers a stunning 4K HDR big-screen experience.

Accompanying the above, the booth will also feature a concept video of future autonomous driving achieved through Sony’s automotive image sensors, as well as the entertainment robot “aibo,” which launched in the U.S. in September 2018.


For more information, visit www.sony.com.ph, like facebook.com/SonyPhilippines, or follow

Get ready for your Merry holiday parties with the Sony M series

(Manila, Philippines, 28th September 2018) – Now that the holidays are just around the corner, our weekends will surely be packed with back-to-back parties and celebrations. As Filipinos embark on early festivities starting in September, here’s how you can make the most of your get together with friends and loved ones by having the Sony M Series to give you the best out of your parties.

Tech: Get ready for an action-packed weekend with the Sony BRAVIA 4K TVs

What is a weekend without a bit of action and adventure? The only thing better than a jam-packed weekend full of exciting plans is one without any plan at all. With incredible advances to home technology, binge watching or trying out that new game console is now smarter and more efficient than ever. Adventure is right at the tip of your fingers as the Sony BRAVIA 4K TVs take you to a TV viewing experience in a whole new way. Just imagine its top-of-the-line picture quality, sleek design, its powerful sound technology, and advanced Android TV function. You just can’t help but be ready, get set, and binge.

Watching movies and series are one of the biggest entertainment sources for anyone looking for amusement. Get inside the realms of your favorite movie or series as the future of picture quality with the ultimate brilliance of 4K clarity brings you inside its world and transcends reality. With a well-built sound system that plunges you right into action, your binge-watching tendencies will never be the same again, as the BRAVIA TVs elevate your cinematic experience. With you on the best seat in the house, you can dedicate a blissful time of your weekend to simply sit back, relax and enjoy the show.

Tech: Sony introduces next-level Noise Cancellation with the WH-1000XM3 headphones

• A further evolution in industry-leading Noise Cancelling technology[i], with the newly-developed HD Noise Cancelling Processor QN1
• Superior sound and Smart Listening
• Comfortable to wear, with improved stylish yet ergonomic design, and enhanced quick charging ability

(Manila, Philippines, 3rd September 2018) – The WH-1000XM3 headphones are the newest addition to the highly-accredited Sony 1000X family. This headband-style around ear model offers all the much-loved features from the previous WH-1000XM2 model, while adding multiple key improvements including upgraded Noise Cancelling performance to enhance your listening and user experience.