Events: Cologram at SM Masinag

Who says the rainy season is always gloomy? 

Color's don't only fit summer, rainy days can surely be filled with colors too! 

The triangles #Colorgram at SM City Masinag displays a colorful pop-up exhibit themed for the rainy season. Brightly colored areas in the exhibit, which are Instragrammable (very important!) include a Cloud Wall, Swing Wall (my favorite) Umbrella and Rainbow areas, colorful pyramid blocks and a larger-than-life Jenga-like area. Also displayed hanging across the mall atrium are rows of colorful umbrellas. 

Along with the Instagrammable areas of the Colorgram set up are pocket events, "Paint that FUNBrella", "Mural, Mural on the Wall" and "QRolorful Codes", which not only call on shoppers to come and participate in but could also let them win prizes from SM City Masinag! Shoppers can use the official hashtag #DaviesColorsSMMasinag in posting on their social media. 

The Triangles #Colorgram at SM City Masinag runs from August 10-18, 2018. It is also made possible, through the partnership with Davies Paints. 

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Events: Summer Mess Fest Kicks Off At SM City Masinag

Who would have thought that you can get wet, have fun and enjoy a blast of color right at your favorite mall? We were thrilled when Luke was invited for his fist blogger gig at SM Masinag's Summer Mess Fest! So here's what went down. 

Summer fun invades the SM Malls of the East as the Summer Mess Fest launches at SM City Masinag.

The Summer Mess Fest is a fun, outrageous and messy event for kids of any age. It is compose of different messy stations including Messy Sands of Fun wherein kids can be creative building their own sad castles in colorful beach setup; Messy Splat of Colors is a station wherein kids will enjoy painting with their hands using non-toxic paint. Messy Sweet Land is a station with a sky-high pie face challenge with giant props for photo opportunity and Messy Bubble Party, a fun energetic dance party with a burst of colorful powder and giant bubbles. Summer treats and surprises are up for grabs at the Messiest Bazaar for kids and parent alike.

The Summer Mess Fest will make a stop at SM City Marikina on May 5 & 6  and CM City San Mateo on May 12, 2018. It is one of the exciting events of SM Supermalls for Everyday is Playday at SM Campaign.

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Movies + Events: Brillante Mendoza Film Festival at SM City Masinag

It's a great time for local indie cinema indeed! With social media bringing back "Heneral Luna" after it was taken out of theaters. To memes on films like "Honor Thy Father" and recently that 'fishball scene' from "Ma. Rosa" all over Facebook. As well as groups like Revenge.PH and Cinema '76 holding indie film screenings, the future looks bright for our local cinema. 

I'm overwhelmed that SM City has also given the rare opportunity for its patrons to view the internationally acclaimed film director Brillante Mendoza's award winning film and to meet the filmmaker up close during the Brillante Mendoza Film Festival at SM City Masinag. 

The festival showcased Director Mendoza's 2015 internationally acclaimed film- "Taklub" which won the 2015 Cannes Film Festival Ecumencial Jury Prize Special Mention. The festival had students as its primary audience, and I'm happy to say that my nephew was among the participants. Looking forward to discussing the film with him (I know I'm such a geek). Hopefully exposing High School students to award winning films will inspire them and who knows may even influence a new generation of film enthusiasts. 

Taklub is the story of three characters, including Bebeth played by Nora Aunor, coping and surviving the aftermath of the horrendous Super Typhoon Haiyan (Yolanda). It is co-produced with the Department of Environmental and National Resources (DENR). 

Another highlight of the festival is the Film Appreciation Workshop after the Taklub screening. In the hour long workshop, the audience got a glimpse of the different elements -acting, directing, cinematography, script writing that went into this magnificent film as discussed by no less than Director Brillante Mendoza himself. The aim of the activity is to guide the audience in understanding and appreciating the film Taklub as a medium of art and communications. 

A launch was attended by prominent members of the local community from government officials, school officials and students, as well as film enthusiasts. This was held a day before the festival. During the program, SM City Masinag paid tribute to Director Mendoza for the many honors he has brought to the country and members of the media were also given the chance to interview him. 

A post work me, sans make-up geeking out with the man of the hour- Direk Brillante Mendoza himself. :) 

Music + Events: Trenta Guitar at SM City Masinag

Had to do a double take when I saw the headline of this Press Release, mostly because Paul played in a Trenta Guitara group, which is an annual gathering of musicians who get together during the Holy Week to serve during the Easter Vigil at the Parish of Immaculate Heart of Mary in Antipolo. 

Before picking up the camera and pursuing photography, Paul used to play the guitar. He has a good singing voice also, one of my fondest memories is when he played Lisa Loeb songs and sang to me (*Kilig*) -ahem. Going back to the Trenta Guitara exhibit...

Alongside SM Supermalls’ celebration of its 30th Anniversary, SM City Masinag showcases 30 iconic guitars at its mall atrium.

The International Guitar Month is annually celebrated every April since 1987. The all-time number one selling musical instrument in the world takes center stage at SM City Masinagwith its exhibit entitled ‘Trenta Guitara’ (Thirty Guitars) featuring 30 iconic, expensive and remarkable guitars. From bass, acoustic guitars to the ukulele, a variety of exquisite guitars are on display for all artists and music enthusiasts.  

Some noteworthy guitars on display are: A limited edition Warwick Vampyr String Bass made by ESP LTD with a vampire design on its surface; an LTD Electric Guitar Stratocaster copy with a natural wood finish which was once used by Spongecola front man Yael Yuzon; an ESP 7-String Electric Guitar made from Mahogany, Maple and Ebony woods used by actor PioloPascual in his 2015 film “The Breakup Playlist”; a 6-string Warwick Bass guitar with a natural dark wood finish and an ESP 40th Anniversary Limited Edition electric guitar with a special hard case.

‘Trenta Guitara’ exhibit is in partnership with Lyric music store located at 2/F of SM City Masinag.

The exhibit will run until May 6. Make sure to check it out. Paul and I will surely be dropping by. 

A Royal Christmas Parade at SM City Masinag

I've never seen a Christmas Parade before and I was glad to have enjoyed the chance to bask in one during SM Masinag's Royal Christmas Parade. 

So, just picture it, a marching band dressed in Christmas colors playing Christmas songs ala Marching Band style. I found myself humming and singing to their songs, who wouldn't? The infectious Christmas Spirit was in the air! Of course a parade is not just made up of a marching band...

40 well loved characters from Fairy tale's and Christmas lore prances the hallways of the mall in the afternoon of November 30, 2015. Santa Claus, his dwarves and a giant Gingerbread man plus fairies, princesses with their princes, even giant snowflakes and giant boxes spread cheers to shoppers kids and adults alike with their dance performances and photo opportunities.

Aside from the Christmas Parade, shoppers were also visually treated as Cinderella's magical carriage (which is HUGE!) plus the three Disney Princess figures - Cinderella, Belle and Snow White take center stage at the mall's atrium. Spectators can take photos and selfies at strategic spots around the centerpiece. 

"We are really delighted to see our shoppers enjoy this event, even the adults and the children took selfies with the characters. We look forward to having this parade again next year," said Vaniza Pachoco, Public Relations Manager of SM City Masinag. 

The Royal Christmas Parade is just one of the many holiday offerings of SM City Masinag to their shoppers. There will also be meet-and-greet with Santa Claus and a toy fair courtesy of Toy Kingdom until January 10, 2016. For more updates of the mall events this Holiday a Season, like SM City Masinag (Official) on Facebook, follow them on Twitter and Instagram @SMCityMasinag

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Christmas Officially Begins in SM Masinag's Fairytale Christmas

November 6, 2015. SM City Masinag- 

It really was like a Fairy tale Christmas as Cinderella, Belle and Snow White danced with their princes in SM Masinag's official launch to the Christmas season. 

Children attended the royal festivities dressed as the little prince and princesses that they are in our eyes. They smiled, danced, waved and cheered as performers in beautiful ball gowns danced the waltz with gallant gentlemen in dapper suits. The little girls were even given tiaras to complete that Princess feel. As a special treat Santa Clause was a guest of honor and the kids eagerly said hello to 'jolly old St. Nick' and had their photos taken too! Special candy-filled jars were given to kids as gifts t celebrate the occasion. 

I loved it when the traditional waltz dance gave way to a modern dance number with everyone dancing to the tune of Walk The Moon's 'Shut Up And Dance' which is one of our favorite tracks of 2015. :) 

The most joyous season of the year comes with merry markdowns for all shoppers' delight. Restaurants are ready to serve the sumptuous holiday feasts for all diners. Kids can also indulge on the massive Christmas Toy Fair with Toy Kindgdom. 

The Grand Christmas Launch SM City Masinag also marked the beginning of another year of Bears of Joy, an annual charity program of SM Supermalls wherein shoppers can also participate by buying a pair of Christmas Teddy Bears for P200 from the Bears of Joy booth. One of the two bears will be donated to a selected charity of SM City Masinag, while the other one can be taken home by the donor. For Christmas 2015, the pupils of City Gates Academy in Cogeo, Antipolo will receive the donated bears. 

So make sure to drop by SM Masinag for a wonderful experience wherein everything's here for Holiday Season fun! 

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