Paul and I enjoy watching B.O.R.N To Style - yup you read that right, despite Paul's nonchalant attitude towards fashion he shows a surprising interest when it comes to the art and science to clothing and accessories. He did surprise me one birthday when he brought an entire outfit for me with shoes- he even had this whole explanation of matching print with plain and a pop of color over neutral ones.
Which brings me back to the both of us enjoying the Fashion Make-Over show - B.O.R.N To Style; which focuses on New York based vintage/thrift shop B.O.R.N (which stands for Borrowed, Old, Refurbished, New) which also tackles make-over clients as well as styling for clients as well.
The shop is helmed by the stylish Jonathan Broderick and his colorful and hilarious assistants.
I had the honor of interviewing Jonathan over the phone and here is how it went down.
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| Man Of The Hour: Jonathan Broderick |
I just wanted to ask, you’ve actually quoted a saying that “you can be comfortable and fashionable at the same time.” So, do you have that same goal for your clients or is it a case-by-case basis?
I totally agree with that. With each client, that’s still something that I would tell everyone. Because once you’re comfortable, you’ll feel more confident, so you’re able to walk better. You’re able to not feel that if it’s too tight or if the dress is rising up or if it’s pulling you down. Or the guy who’s jacket is not fitting right so he’s uncomfortable in his shoulders, won’t stand as broad as he would be comfortable with. So that’s really something that I stick by and that’s for every client that we do. Comfortability is totally first. Be it that in shoes, be it that in the belt, if it’s too tight, if it’s too loose, fit is everything - fit is everything. I always encourage the women to always go to a tailor to know their size and as far as with the bra size. you know, which is very important, the undergarments. Like a lot of women, the majority of women do not know their bra size! They’ve been walking around with size that is not theirs and wondering why their clothes don’t fit, as why the look don’t look as polished as it does when they see somebody on the red carpet. It starts with the undergarments.
I’d like to ask, at the end of the day, what are you most happy about with what you’re doing, with your day job, so to speak?
Yes. At the end of the day I’m most happy that I made a difference in somebody’s life. Because very early on, I didn’t think that fashion- and I always denied it - I didn’t that fashion was so important. You know, like a scientist, or a doctor, you know, or all those other professions - I didn’t think that fashion was that real, was that necessary. So each and everyday, at the end of the day, of the notes that I get and the emails, and people coming-we just had people come from Texas and they bake cookies for us and they bring their children and you know, people cry afterwards-So I mean like, it’s making a difference. Who would think that clothes can make a difference in somebody’s life? Because it’s all about their esteem-self- esteem and they get assurance and I listen to them, and you know, they trust me-that’s another thing. Because if I’m telling them and suggesting something that they gonna go out and present themselves to the world, that’s really important-that’s very important. People will go on job interviews, people could go out on their first date-people could just do all those firsts and I feel that I was part of it. So at the end of the day, it just makes me smile and makes me feel that this is worth it-it’s worth it.
I’d like to know, what else do you like to do when you’re not styling a client or when you’re not out, shopping for vintage clothing. What are your other hobbies or interests?
You know, that’s such an interesting question and I might seem a little boring or anything, but I love shopping. I love shopping. I don’t care if it’s at a grocery store, the fruits market or just like inquiring. I love the hunt. I love the hunt like everyday I’m shopping. Be it if it’s for me, if it’s for the store, if it’s groceries for food, if it’s in the pharmacy for you know, lotion and soaps. I love to shop. I love to people watch. I love to talk and I love conversing. I love to read-I’m reading everything. I’m staying current on everything-I read the newspaper, the daily news, the Women’s Wear Daily, I read Harper’s Bazaar, I read the New York Times, the New York Post. You know, International Magazines-I love pictures, I love the story.
So would say that you’re probably the best shopping buddy anyone can ask for?
Absolutely! A lot of people can’t hang with me because they’re exhausted at the end of the day and I’m just energetic, ready to go-‘cuz it’s still that one more piece, that one thing that I didn’t see. I like to window shop as well. It’s New York City! like Bergdorf Goodman. 57 street you see Christian Dior, you see Louis Vuitton, you see all the new stores that are opening up and down in Soho, like, you’re watching the people in the subway-it’s fashion everywhere. It’s everywhere.
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| Jonathan Broderick and his crazy, colorful crew. |
So, you work with your friends, what has that been like? Tell us about the pros and cons of being in business with your friends.
The pros and cons - at first, if you always see like it’s not always good to do business with friends-from my experience, I would disagree with that. Because once you have friends and people that really care for you and see your vision…All the cast, and there have been times when I’m just so overwhelmed and they remind me of the vision and my purpose on why I’m doing what I do-they treat the business as if it’s their own. There’s a difference of having employees that are just there for the check and they just work in clock in and clock out and that’s it-they’re invested-my friends who are invested in B.O.R.N-it’s THEIR business. You know, I don’t have to worry about with people like…there’s a lot of theft in businesses: people just take advantage, people who steal, like I never have to worry about that-everybody will ask for anything that they wanted, they need-it’s not collective, we put it together to make something happen, we encourage each other, you know, and the flip flop side of that is is that your friends really know you and you can take advantage of each other because you know the brain to push, you know the way to ask for something. Oh, you know, you come in and do that smile, or do that dance and make me laugh you know, once you make me laugh, you got it-you get everything you want (laughs), you know, so they know me like that and I’m usually softer with my friends as I would be with somebody else that wasn’t.





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